Brazil Roxx

BrazilRoxx... Embellishing Jeans.... Enriching lives!

For the longest time, customers that do know a little bit about our operation in Brazil have requested us to publish how we do what we do. And most important, why we do what we do. No, I'm not talking about the new washes or the new techniques used on the latest trend in denim couture. I'm talking about the people, our people in Brazil that make it all possible.

As we grew our operations in the big city, we had to move to smaller towns in order to grow. We researched some nearby towns and found about 3 towns that specialized in embroidery. Not the kind of embroidery we were used to, but the more traditional work done on linens and towels. But what was most amazing (and quite sad!) to us, was to find out what those skilled workers were getting paid for their work. Basically slave work.

We thought there were a lot of possibilities in every front. We could get a high quality work AND improve the lives of so many. We started training the people and they took a leap of faith in us. Slowly we created a small revolution in those little towns. They were finally getting rewarded for their work. We were paying about 10 times what they were used to and even husbands were quitting their jobs in order to work for us! They finally understood the meaning of 'being able to afford it'.

We never advertised our 'modus operandis' before because we didn't think people in the rich countries would care what we pay our people but I find more and more people do care. Even though we get daily requests to manufacture in China or India for 1/5 of the cost, we don't believe ChinaRoxx would be an appropriate name for us!

We are proud to do it in Brazil! No few extra bucks would ever give us the satisfaction of seeing the smiling faces of our people.

Brazil Roxx